Privacy Policy

Last Updated: February 18, 2025

1. Introduction

Life Pulse (“we,” “us,” or “our”) is committed to protecting the privacy of our users and their patients. This Privacy Policy explains how we collect, use, disclose, and safeguard information through our AI-powered ECG diagnostic platform and related services.

2. Key Definitions

• Protected Health Information (PHI): Any individually identifiable health information transmitted or maintained by Life Pulse
• De-identified Data: Health information that has been stripped of all identifiable elements
• User: Healthcare providers and organizations using our services
• Platform: Our AI-powered ECG diagnostic system and related software

3. Information We Collect

3.1 Protected Health Information

• Patient ECG data
• Medical history relevant to ECG analysis
• Diagnostic information
• Treatment records
• Patient demographic information

3.2 User Information

• Healthcare provider credentials
• Contact information
• Authentication credentials
• Usage data and analytics

3.3 Technical Information

• Device information
• IP addresses
• Access logs
• Platform usage statistics

4. How We Use Information

4.1 Primary Uses

• Providing ECG analysis and diagnostic support
• Maintaining and improving our AI models
• User authentication and access control
• Technical support and problem resolution
• Platform optimization and improvement

4.2 AI Model Training

• De-identified data may be used for model training
• No PHI is used without explicit authorization
• Strict protocols for data anonymization
• Regular audit of training data usage

5. HIPAA Compliance

5.1 Business Associate Agreement

• We act as a Business Associate under HIPAA
• BAAs available for covered entities
• Implementation of required security measures
• Regular compliance audits and updates

5.2 Security Measures

• Encryption of data in transit and at rest
• Access controls and authentication
• Audit logging and monitoring
• Incident response procedures
• Regular security assessments

6. Data Sharing and Disclosure

6.1 Permitted Disclosures

• As required by law or regulation
• For treatment, payment, or healthcare operations
• With business associates under BAAs
• In response to subpoenas or court orders
• For public health and safety purposes

6.2 Third-Party Service Providers

• Limited access to necessary information only
• Required to maintain confidentiality
• Subject to security assessments
• Bound by BAAs where applicable

7. Data Retention and Deletion

7.1 Retention Periods

• PHI retained according to HIPAA requirements
• Minimum necessary retention periods
• Regular review of retention needs
• Secure disposal procedures

7.2 Deletion Requests

• Process for requesting data deletion
• Verification of authority to request
• Documentation of deletion
• Exceptions for legal requirements

8. User Rights and Controls

8.1 Access Rights

• Right to access PHI
• Right to request corrections
• Right to receive accounting of disclosures
• Right to restrict certain disclosures

8.2 Control Measures

• User authentication requirements
• Access level management
• Audit trail availability
• Security settings customization

9. Data Security

9.1 Technical Measures

• Industry-standard encryption
• Secure data centers
• Regular security updates
• Intrusion detection systems
• Backup and recovery procedures

9.2 Administrative Measures

• Staff training and awareness
• Security policies and procedures
• Regular compliance reviews
• Incident response plan
• Business continuity planning

10. International Data Transfers

• Compliance with international privacy laws
• Data transfer agreements where required
• Regional data storage options
• Cross-border data protection measures

11. Children’s Privacy

• Services not intended for children
• No knowing collection of children’s data
• Prompt deletion if discovered
• Parental consent requirements

12. Changes to Privacy Policy

• Right to update policy
• Notice of material changes
• Email notification of updates
• 30-day notice when possible
• Continued use constitutes acceptance

13. Data Breach Procedures

13.1 Notification Process

• Prompt notification of affected parties
• Compliance with breach notification laws
• Detailed incident reports
• Mitigation measures

13.2 Response Measures

• Immediate security assessment
• Breach containment procedures
• Investigation and documentation
• Preventive measures implementation

14. Contact Information

For privacy-related inquiries:

• Privacy Officer: privacy@lifepulse.ai
• Data Protection Officer: dpo@lifepulse.ai

15. Special Provisions for AI Technology

15.1 AI Model Privacy

• Transparency about AI use
• Data usage in model training
• Bias prevention measures
• Model validation procedures

15.2 Algorithm Updates

• Impact on data processing
• Notification of significant changes
• Validation of privacy preservation
• Documentation of changes

16. Compliance Documentation

We maintain detailed documentation of our privacy practices, including:

• Risk assessments
• Impact analyses
• Compliance audits
• Training records
• Incident reports

This Privacy Policy is part of our commitment to protecting patient privacy while advancing healthcare through AI technology.